<h2><em>Lidl&rsquo;s profits have soared through the cost-of-living crisis.</em></h2>
<p><em>Will they overtake Morrisons as the UK&rsquo;s fifth biggest supermarket? And is there potential for Lidl to break into the Big Four?</em></p>
<p>For years, the line-up of the UK&rsquo;s four biggest supermarkets remained roughly the same. But, as unprecedented price rises ushered in the ongoing cost-of-living crisis, consumers increasingly began looking to discounters.</p>
<p>It&rsquo;s not long since&nbsp;<a href="https://www.advocate-group.co.uk/2022/10/20/aldi-morrisons-battle-for-the-big-four/">Aldi overtook Morrisons</a>&nbsp;as Britain&rsquo;s fourth biggest supermarket. After almost 20 years of Morrisons, Sainsbury&rsquo;s, Tesco, and Asda enjoying a virtually uninterrupted spell in the four top spots, this was a seismic shift.</p>
<p>Now,&nbsp;<a href="https://www.grocerygazette.co.uk/2022/11/17/lidl-profits-customers/">Lidl is gaining ground as well</a>, and quickly. The trend here is clear &ndash; customers are willing to let long-lasting loyalties slide in favour of lower prices.</p>
<h2>It&rsquo;s lift-off for Lidl</h2>
<p>2022 has been a great year so far for Lidl.</p>
<p>Full year profits for the discount grocer have skyrocketed by more than 300% and sales are up 13% on 2020. But, crucially, these gains are not without context.</p>
<p>It&rsquo;s no coincidence that Lidl&rsquo;s growth has come as other retailers have struggled. You see, in the face of inflation and suppressed consumer demand, Lidl has been able to capture bargain-hunting consumers that more expensive grocers have lost.</p>
<p>In November alone, an additional 770,000 UK shoppers made their way into Lidl&rsquo;s stores. And it looks as though many of these shoppers made the switch to Lidl from one of the original Big Four.</p>
<p>As a direct result, in the same period, Lidl have taken &pound;58 million worth of spending from Tesco, Asda, Sainsbury&rsquo;s, and Morrisons. At a time when consumers at all pay grades are looking to cut costs, this is hardly surprising.</p>
<h2>Will Lidl overtake Aldi?</h2>
<p>Lidl&rsquo;s CEO, Ryan McDonnell, has stated that, &ldquo;as a discount retailer, we are in the best possible position to support people through these challenging times.&rdquo;</p>
<p>He also firmly believes that Lidl has the momentum it needs to eventually overtake Morrisons. But, looking ahead, a larger question looms: could Lidl encroach on Aldi and enter the Big Four?</p>
<p>The short answer: probably not.</p>
<p>The longer answer? Probably not, but it doesn&rsquo;t need to.</p>
<h3>Discounter domination</h3>
<p>As it stands, Aldi is the UK&rsquo;s cheapest supermarket and has been almost consistently since January 2020.</p>
<p>At &pound;75.79, the retailer&rsquo;s average basket price was &pound;1.89 cheaper than Lidl&rsquo;s. Aldi also has a greater market share, at 8.6% versus Lidl&rsquo;s 6.4%, and a greater profit margin. In other words, Aldi&rsquo;s position ahead of Lidl is, for the time being, well cemented.</p>
<p>However, in many ways, this is less noteworthy than what Aldi, Lidl, and other discount retailers like them have achieved together: a complete shake-up of the status quo.</p>
<p>As mentioned earlier, the long-standing Big Four is no more. After many years of being established as the industry&rsquo;s untouchables, these major retailers suddenly face a significant challenge to their positions at the top.</p>
<p>These days, as Tesco, Asda, Sainsbury&rsquo;s, and Morrisons struggle to retain shoppers, Aldi and Lidl&rsquo;s combined market share has shot up to 16.4%.</p>
<p>At the same time, other low-priced shopping destinations such as Poundland and Home Bargains are enticing more shoppers, too. In a country that&rsquo;s full of consumers looking to cut costs, it&rsquo;s likely these brands will continue going from strength to strength.</p>
<h2>Shifting supermarket landscapes</h2>
<p>Staying abreast of changes to the shifting supermarket landscape is key to what we do.</p>
<p>As a result, our consultants have seen an uplift in requests for Sales and National Account Management roles with specialised grocery and discount experience.</p>
<p>In the market for specialist grocery and discount talent?</p>
<p><strong><a href="/contact-us/">Get in touch today</a>&nbsp;and brief us on a role:</strong></p>
<p><strong>Call us:&nbsp;</strong>0333 772 7200</p>
<p><strong>Email:</strong>&nbsp;<a href="mailto:workwithus@advocate-group.co.uk">workwithus@advocate-group.co.uk</a></p>

The battle for the Big Four: will Lidl overtake Morrisons?

<p><em>RTD coffee sales have been an unexpected driving force behind the ready-to-drink boom.</em></p>
<p>With drinks-on-the-go still a leading trend in 2023, let&rsquo;s take a look at the role RTD coffee sales play in the category&rsquo;s upward trajectory:</p>
<ul>
<li>A nation of coffee lovers.</li>
<li>The value of RTD coffee in 2023.</li>
<li>Why are RTD coffee sales on the rise?</li>
<li>The future for RTD coffee.</li>
</ul>
<p>Are you surprised by how big RTD coffees have become?</p>
<h2>A nation of coffee lovers</h2>
<p>Britain has long been synonymous with tea-drinking. So, you might be surprised to hear that coffee has taken over as&nbsp;<a href="https://www.thegrocer.co.uk/the-grocer-vision/whats-in-store-for-ready-to-drink-coffee-in-2024/683447.article">the nation&rsquo;s favourite hot drink</a>!</p>
<p>In fact, we drink 98 million cups of the stuff in the UK every single day &ndash; but it&rsquo;s not just traditional brews that we&rsquo;re hooked on.</p>
<p>More and more, British coffee fans are switching out freshly-made mugfuls in favour of more convenient ready-to-drink options. This is particularly true of the upcoming generation of young adults and professionals, according to&nbsp;<a href="https://www.beveragedaily.com/Article/2023/01/25/What-s-next-in-RTD-coffee">research from Mintel</a>&nbsp;published earlier this year.</p>
<h2>The value of RTD coffee in 2023</h2>
<p>But why is all of this important? Well, because it&rsquo;s a key area of growth within FMCG, which means exciting opportunities for the sector.</p>
<p>To put things into perspective, recent&nbsp;<a href="https://www.nielsen.com/">stats from Nielsen</a>&nbsp;reveal just how big these opportunities could be. You see, RTD coffee sales haven&rsquo;t gone up by just a little. In the past three years alone, the category&rsquo;s sales value has more than doubled, catapulting it to &pound;289 million! That&rsquo;s faster than the total rate of growth for the soft drinks category as a whole.</p>
<p>For brands, retailers, and talent working within&nbsp;<a href="https://www.advocate-group.co.uk/tag/drinks/">FMCG Drinks</a>, there&rsquo;s plenty of scope here to expand offerings and boost sales.</p>
<h2>Why are RTD coffee sales on the rise?</h2>
<p>There are several reasons behind the RTD coffee boom, but among the most prominent is the uptick in NPD.</p>
<p>In other words, it&rsquo;s because there are so many more products on shelves these days, and in a variety of strengths, blends and flavours. So, there really is something for every kind of coffee drinker. That might be why RTD coffees are so successful at inspiring unplanned spend, with 60% of RTD coffee purchases being unplanned.</p>
<p>Other factors that undoubtedly come into play include convenience and&nbsp;<a href="https://www.advocate-group.co.uk/tag/cost-of-living/">cost-effectiveness</a>&nbsp;&ndash; which are also factors behind the boost in sales for&nbsp;<a href="https://www.advocate-group.co.uk/2023/08/02/rtd-cocktails-boom/">RTD cocktails</a>.</p>
<h2>The future for RTD coffee</h2>
<p>The caffeine-fuelled rise of RTD coffee shows no signs of stopping. It&rsquo;s possible that the category could double in value again within the next few years, if it keeps its current trajectory on track.</p>
<p>Clearly, there&rsquo;s a lot of money to be made here. However, brands will need to work at reaching new potential customers if they want to come out on top. As it stands, only a quarter of Brits regularly drink RTD coffee.</p>
<p>So what does this mean?</p>
<p>It means investing more in the areas of your organisation that can drive growth, including:</p>
<ul>
<li>New product development (NPD).</li>
<li>Branding.</li>
<li>Shopper marketing.</li>
<li>Merchandising.</li>
<li>National account management.</li>
</ul>
<p>And, the good news is &ndash; we can help!</p>
<p><strong><em>Gain insider access to the market&rsquo;s leading professionals across these areas and beyond &ndash; work with The Advocate Group for your next hiring project.</em></strong></p>
<p>Whether they&rsquo;re actively looking, hidden, or passively open to new opportunities, we&rsquo;ll find and make direct approaches to the right people for your organisation.</p>
<p>Want to know how? Get in touch with the consumer product recruitment experts:</p>
<p>Call Us:<strong>&nbsp;0333 772 7200</strong></p>
<p>Email:&nbsp;<a href="mailto:workwithus@advocate-group.co.uk"><strong>workwithus@advocate-group.co.uk</strong></a></p>

RTD coffee sales have grown by how much?!

<p><em>New research shines a light on how far&nbsp;</em><a href="https://www.advocate-group.co.uk/tag/fmcg/"><em>FMCG</em></a><em>&nbsp;still has to go towards&nbsp;</em><a href="https://www.advocate-group.co.uk/tag/sustainability/"><em>true sustainability</em></a><em>&nbsp;&ndash; and how costly a failure to act could be&hellip;</em></p>
<p>As important as sustainability is, both to brands and their consumers, taking action inevitably takes time. Here&rsquo;s what the research says about current&nbsp;<a href="https://www.advocate-group.co.uk/tag/climate-change/">climate change</a>&nbsp;initiatives in the sector, and why things need to change:</p>
<ul>
<li>FMCG sustainability: the reality right now.</li>
<li>How sustainability benefits FMCG brands.</li>
<li>Strengthening your sustainability strategy.</li>
</ul>
<h2>FMCG sustainability: the reality right now</h2>
<p>Financial think tank&nbsp;<a href="https://planet-tracker.org/">Planet Tracker</a>&nbsp;recently revealed some shocking statistics. According to their findings, some of the world&rsquo;s biggest FMCG organisations are predicted to fall far short of key carbon reduction targets.</p>
<p>The reason? Because the focus is too often solely on tackling Scope 1 emissions &ndash; or &lsquo;emissions from sources that an organisation owns or controls directly&rsquo; &ndash; rather than Scope 3 emissions.</p>
<p><a href="https://www.nationalgrid.com/stories/energy-explained/what-are-scope-1-2-3-carbon-emissions">The National Grid</a>&nbsp;describes Scope 3 emissions as those that a company is &lsquo;indirectly responsible for up and down its value chain&rsquo;. Or, in other words, its entire supply chain.</p>
<p>Clearly, there&rsquo;s a problem here. Especially when you consider that supply chains are responsible for around 60% of all global carbon emissions,&nbsp;<a href="https://www.accenture.com/gb-en/insights/supply-chain-operations/supply-chains-key-unlocking-net-zero-emissions">according to Accenture</a>.</p>
<p>As a result, emissions for the investigated companies are expected to skyrocket to seven times higher than the science-backed recommendations by 2030. This, in turn, puts billions of dollars in operating profits at serious risk.</p>
<h2>How sustainability benefits FMCG brands</h2>
<p>Some major course correction is needed to avoid a worst-case outcome for the planet and its businesses.</p>
<p>Crucially, though, it&rsquo;s not just about preventing the bad; it&rsquo;s also about embracing the changing world and the opportunities it offers. And, when it comes to FMCG organisations, there are plenty of opportunities to be embraced. This is largely down to recent market shifts.</p>
<p>Since 2020, consumers across the world have become increasingly eco-conscious. In fact, as of last year, environmentally friendly shoppers accounted for almost two-third (65%) of all consumers.</p>
<p>As&nbsp;<a href="https://www.gfk.com/blog/how-fmcg-brands-can-capitalize-on-soaring-eco-consumer-spending-power">market analysts GfK</a>&nbsp;report, there is untapped FMCG market potential to the tune of $806 billion within that consumer base.</p>
<p>If that wasn&rsquo;t enough, growing numbers of shoppers are beginning to boycott brands that don&rsquo;t commit to sustainability, or that&nbsp;<a href="https://www.advocate-group.co.uk/2023/03/15/greenwashing-consumers-boycotting-brands/">greenwash their sustainability claims</a>.</p>
<h2>Strengthening your sustainability strategy</h2>
<p>Is sustainability a concern or priority in your organisation?</p>
<p>Progress is only possible when you have the right people to drive it. That&rsquo;s why, as consumer product recruitment experts, we&rsquo;ve seen a rise in FMCG organisations seeking industry experts with specialist sustainability experience.</p>
<p><strong><em>Strengthen your commitment to sustainability with&nbsp;</em></strong><a href="https://www.advocate-group.co.uk/"><strong><em>The Advocate Group</em></strong></a><strong><em>&hellip;</em></strong></p>
<p>Our Talent Partners have direct and immediate access to deep talent pools of professionals with the specialist skills you need. Allow us to source talent that aligns with your organisation&rsquo;s values, culture, and long-term goals.</p>
<p><a href="https://www.advocate-group.co.uk/services/brief-us-on-a-role/">Brief us on a role</a>&nbsp;or get in touch today:</p>
<p>Call us:<strong>&nbsp;0333 772 7200</strong></p>
<p>Email:&nbsp;<a href="mailto:workwithus@advocate-group.co.uk"><strong>workwithus@advocate-group.co.uk</strong></a></p>

The expensive truth about FMCG sustainability

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<p><strong>We deliver industry leading recruitment solutions specifically to the consumer product and FMCG space&hellip;</strong></p>
<p>Whether you&rsquo;re an innovative SME, a growing challenger brand, or a leading consumer product organisation, we have the proven track record and capability to deliver on single appointment or multi-hire recruitment projects.</p>

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<h5>Contact our specialist beauty recruitment team to find top talent within cosmetics, haircare, skincare, or fragrance.</h5>

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<h5>Contact our specialist CPG recruitment team to find top talent within pet care, white goods, consumer electronics, kitchenware, or baby &amp; kids.</h5>

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<p>Find out what we can do for you.</p><p>Reach out to arrange a call with one of our specialist recruitment consultants.</p>

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<p><br><br></p>
<h5>Contact our specialist Drinks recruitment team to find top talent within wine &amp; spirits, beer &amp; cider, low-and-no alcohol, hot beverages, ready-to-drink, energy drinks, or soft drinks.</h5>

<h5>Contact our experienced ecommerce recruitment team to find top talent within ecommerce-focused consumer product organisations.</h5>

<h5>Contact our specialist Fashion recruitment team to find top talent within lifestyle, outdoor, performance, luxury, or contemporary fashion.</h5>

<h5>Contact our specialist FMCG recruitment team to find top talent within household cleaning products, home essentials, or toiletries.</h5>

<h5>Contact our specialist Food recruitment team to find top talent within ambient, chilled, fresh, or frozen food.</h5>

<h5>Contact our specialist health &amp; wellbeing recruitment team to find top talent within over-the-counter (OTC) products, vitamins, sexual wellbeing, or hygiene.</h5>

<h5>Contact our specialist homeware recruitment team to find top talent within bedding, cooking &amp; dining, or decor &amp; accessories.</h5>

<h5>Contact our specialist toys &amp; games recruitment team to find top talent within board games &amp; puzzles, action figures &amp; collectibles, outdoor &amp; sports, video &amp; electronic games, educational learning, or play toys.</h5>

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<h4><strong>70% of consumer product professionals want to work for a company that&rsquo;s committed to DE&amp;I&hellip; </strong><br><br>Enhance your commitment to diversity and supercharge employer brand with our market-leading recruitment diversity solutions.</h4>

<p><em>Our&nbsp;</em><a href="https://2ly.link/1w1v3"><em>2024 consumer product salary survey</em></a><em>&nbsp;is free to access and will help you attract top consumer product talent&hellip;</em></p>
<p>Securing top consumer talent can be a challenge in the current market.</p>
<p>So, it&rsquo;s important that you understand where your current salaries fall. Are they in line with pre-existing internal salaries, general market average, or actually geared towards&nbsp;<strong><em>top talent attraction</em></strong>?</p>
<p>Our latest&nbsp;<a href="https://2ly.link/1w1v3">Guide to Salary Benchmarking</a>&nbsp;will help you make your opportunities as attractive as possible to top talent in your market.</p>
<h2>Key consumer product salary survey insights</h2>
<p>As with our previous salary surveys, our 2024 salary survey data is based on our extensive, industry-specific database and consistent networking specifically within the consumer product space.</p>
<p>The salary benchmarking tools we use also give us access to specialist talent insights.</p>
<p>Did you know:</p>
<ul>
<li>42% of career changes in the consumer product space are motivated by pay?</li>
<li>85% of employers increased their rates of pay in 2023?</li>
<li>The average salary increase across consumer products was up to 10% in 2023?</li>
</ul>
<p>For additional insights,&nbsp;<a href="https://2ly.link/1w1v3">request our free salary survey</a>&nbsp;today.</p>
<h2>Inside your consumer product salary survey</h2>
<p>Our definitive salary benchmarking guide will allow you to see where your opportunities sit relative to other employers in the consumer product market.<br><br><img src="https://cdn.sourceflow.co.uk/96r27j50qqivlm75qy8e8k7xjgfc" alt="Salary benchmarking" width="400" height="254"></p>
<p>It covers roles across:</p>
<ul>
<li>Sales.</li>
<li>Marketing.</li>
<li>Digital/eCommerce.</li>
<li>Supply Chain.</li>
</ul>
<p><strong><em>It&rsquo;s important to note that</em></strong>, not only do you need to effectively benchmark salary; expert insights may also be needed to advise you on the additional monetary and non-monetary benefits of your roles. This is especially important if your roles are not currently geared towards top talent attraction.</p>
<p>For answers or advice from the consumer product recruitment experts,&nbsp;<a href="https://www.advocate-group.co.uk/contact-us/">talk to us to arrange a consultation</a>.</p>
<h2>Access your 2024 salary survey</h2>
<p>Get your role positioning just right &ndash; access your&nbsp;<a href="https://2ly.link/1w1v3">free consumer product salary survey UK</a>&nbsp;today! You&rsquo;ll also be able to request additional guides that can add value to your recruitment process, including:</p>
<ul>
<li>The Battle for Consumer Product Talent.</li>
<li>Your Guide to Diversity, Equity &amp; Inclusion.</li>
<li>Why Partner with the National Account Recruitment Experts.</li>
</ul>
<p><strong><em>For further information on salary trends or additional salary market analysis, get in touch to arrange a meeting with a specialist Advocate Talent Partner:</em></strong></p>
<p><strong>Call:</strong>&nbsp;0333 772 7200</p>
<p><strong>Email:</strong>&nbsp;<a href="mailto:workwithus@advocate-group.co.uk">workwithus@advocate-group.co.uk</a></p>

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Key consumer product salary survey insights

Inside your consumer product salary survey

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