2025 Consumer Product Salary Guide for Sales, Marketing & Digital

Is your salary benchmarked against pre-existing internal salaries, general market averages, or geared towards attracting top talent?

In a talent-short, candidate-led market, the right salary range can be the difference between securing exceptional hires and missing out.

Our Consumer Product Salary Guide covers sales, marketing, and digital roles across food, drinks, and consumer goods.

Drawing on our 60,000-strong database of UK-based consumer product professionals, it details the minimum, average, and maximum salaries for these in-demand positions – helping you stay competitive and attract the very best talent.

What We’ll Cover:

Key Market Insights.
Why Salary Benchmarking Matters.
Our Consumer Product Salary Guide.
How to Use the Guide.
Download the 2025 Consumer Product Salary Guide.
FAQs & Related Resources.

Key Market Insights

Before we dive deeper into our salary findings, it’s important to understand the current consumer product recruitment landscape – and how compensation fits into the bigger picture.

Pay Transparency

Candidates are increasingly put off by roles advertised without salary information. This is particularly true of younger candidates:

two infographics side by side, both in Advocate-branded colours, with white text that reads: 75% of younger candidates won't apply to roles without pay transparency; 24% of employers never publish specific salary information.

More than 75% of Gen Z and Millennial candidates avoid applying to roles without pay transparency.
24% of UK employers say they never publish salary ranges or specific salary details.

Candidate Motivations

While salary is always a priority, there are other factors that employers must consider if they want to keep competitive:

Advocate-branded infographics in brand colours white white lettering that reads: 57% of professionals looking for a new role are motivated by higher pay; 66% of professionals rate benefits as equal to or more important than base salary.

57% of UK professionals say their motivations to search for a new job are motivated by higher pay.
66% of UK employees rate employee benefits as equal to or more important than basic salary.

Consumer Product Salary Increases

According to our database, salaries in the consumer product sector have been on the rise across the board:

Advocate-branded infographics with white lettering that reads: 85% of consumer product organisations increased their rates of pay in 2024; 10% average increase in salaries across the consumer product sector in 2024.

85% of consumer product organisations in our database increased their rates of pay in 2024.
There was an average 10% salary increase across the consumer product sector in 2024.

Why Salary Benchmarking Matters

Accurate salary benchmarking can keep your business competitive and ensure your roles stand out to niche and in-demand talent.

However, salary alone isn’t the whole picture. True success in a candidate-led market demands a holistic approach to attraction. This can include combining competitive pay with career development opportunities, benefits, and a strong employee value proposition.

To ensure your offering stands out in a crowded market, a strong employer brand is essential. With a strong, compelling employer brand, you can make yourself louder and more attractive than your competitors.

Our Consumer Product Salary Guide

Developed with insights from our 60,000-strong database of consumer product professionals, our Consumer Product Salary Guide provides the most up-to-date salary data for sales, marketing, and digital roles in the food, drinks, and consumer goods sectors.

As well as highlighting the minimum, average, and maximum pay ranges for in-demand positions, the guide also highlights the evolving trends that have shaped them.

Using this guide will give you a clear benchmark to help you set competitive salaries. It can also be used to plan recruitment budgets and as a tool to support retention strategies.

How to Use the Guide

Our Consumer Product Salary Guide is designed for quick reference, detailing the minimum, average, and maximum salaries for core sales, marketing and digital roles across various seniorities and specialisms.

You’ll find everything from leadership positions – including Commercial Director, Marketing Director, and Growth Marketing Director – down to entry-level roles – such as Business Development Executives, Marketing Executives, and Digital Marketing Executives.

Here’s how to get the most out of it:

Identify Your Role Requirements: Pinpoint the roles you’re hiring for, compare them against the categories listed, and align your budgets with the listed salary ranges.
Assess Competitiveness: Use the data to ensure your pay scales meet or exceed industry benchmarks, helping you remain attractive to in-demand talent.
Integrate with Wider Strategy: Consider how these salary insights fit into your broader employee value proposition (EVP), including benefits, career progression, and employer branding.

Follow these steps to create a compelling offering that will position you as an employer of choice to top consumer product talent.

Download the 2025 Consumer Product Salary Guide

Staying competitive in a talent-short market starts with clear, data-driven insights.

Download our free guide today to benchmark your roles effectively and ensure your compensation strategy aligns with current trends:

For further support and tailored advice on crafting a winner talent attraction strategy, get in touch today. Together, we’ll help you stand out to the most sought-after professionals in the consumer product sector.

FAQs & Related Resources

What else do you need to know about salary benchmarking in the consumer product sector?

Frequently Asked Questions

How Important Is Salary Transparency in Consumer Product Recruitment?

Salary transparency is essential in consumer product recruitment, because it directly impacts candidate engagement and trust. Research shows companies with transparent salary practices attract more applicants and reduce time-to-hire by significantly streamlining negotiations and decision-making processes.

What Factors Besides Salary Motivate Consumer Product Professionals to Change Jobs?

Key motivators include flexible working arrangements, career progression opportunities, company culture, sustainability initiatives, and work-life balance. Professional development programmes, mentorship opportunities, and the organisation's values and commitment to innovation also significantly influence career decisions in the consumer products sector.

How Often Should Companies Benchmark Their Salaries in the Consumer Product Sector?

Companies should conduct comprehensive salary benchmarking at least annually to remain competitive in the fast-moving consumer products sector. More regular reviews help organisations adapt to market changes, retain top talent, and maintain competitive advantage in recruitment.

How Can Employers Use Salary Benchmarking to Attract Top Talent?

Effective salary benchmarking helps employers establish competitive compensation packages aligned with industry standards. By analysing market rates, skill premiums, and regional variations, companies can create attractive offers that position them as employers of choice in the consumer products sector.

How Does Employer Branding Impact Salary Competitiveness?

Strong employer branding can influence salary negotiations by spotlighting value for employees beyond compensation. Companies with compelling employer brands often experience less salary pressure, as candidates prioritise cultural fit, reputation, and growth opportunities alongside financial packages.