Channel Customer Marketing Lead

Customer Marketing Lead – Off Trade & eCommerce

A brilliant opportunity to join a growing UK drinks business in a pivotal customer marketing role sitting at the heart of Commercial and Brand.

Part of a globally respected, family-owned premium spirits portfolio, this business blends heritage craftsmanship with a progressive, brand-led growth mindset.

With category-defining brands, strong UK momentum and significant international scale, the organisation combines long-term investment thinking with the agility to move quickly in market

The focus for this role is on shaping brands within market — owning activation strategy, driving execution excellence and influencing product choice across physical and digital retail environments.

The Role

Reporting into the Commercial leadership team, you will:

• Lead and develop a small Customer Marketing team, setting clear standards and direction
• Shape and execute omnichannel activation plans across Off Trade and online retail
• Own and deploy multi-million-pound activation budgets, ensuring investment aligns to commercial priorities
• Embed strong measurement & evaluation processes to drive ROI and continuous improvement
• Build customer-focused activation strategies grounded in shopper insight
• Partner closely with Sales, Brand, Finance and Supply Chain to ensure seamless delivery
• Oversee agency relationships, ensuring high-quality output and cost control
• Track performance through scorecards and planning forums to ensure delivery vs plan

About You

• Broad FMCG Customer / Trade Marketing experience (drinks exposure advantageous)
• Strong understanding of retail activation across grocery, convenience, wholesale and eCommerce
• Comfortable managing sizeable budgets with a sharp commercial lens
• Confident leading, coaching and developing a team
• Data-led but creatively minded — able to translate insight into impactful execution
• Credible stakeholder manager, comfortable influencing cross-functionally
• Organised, structured and delivery-focused

This is an excellent opportunity for a commercially minded Customer Marketing leader who wants breadth, ownership and the ability to shape how brands show up in market.

Please get in touch with Kayleigh or click “Apply Now” to be considered for this vacancy.

The Advocate Group is a leading recruitment partner, based in the UK, to the FMCG and consumer product sectors.

We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation, or age. By applying for this role, you are agreeing to our Privacy Policy, which can be found on our website. Please note that The Advocate Group is acting as an employment agency in relation to this vacancy.